Ideas to inspire anyone to write and develop better and more effective copy. Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the worldżs best companies Each copywriting idea is succinctly... Celý popis

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Popis

Ideas to inspire anyone to write and develop better and more effective copy. Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the worldżs best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the readerżs own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application
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Parametry

Rok vydání 2009
Autor Andy Maslen
Počet stran 224
Výrobce Marshall Cavendish
Vazba Brožovaná
Jazyk anglické
Váha 222 gramů
ISBN 0462099733
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