Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal
Koupit za 697 Kč- Od nejoblíbenějších
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Copywriting
Doprava:
63 Kč
697 Kč
Koupit za 697 Kč
Copywriting
Doprava:
54 Kč
697 Kč
Koupit za 697 Kč
Popis
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal
Parametry
Autor | Mark Shaw |
Počet stran | 240 |
Výrobce | Laurence King Publishing |
Vazba | Brožovaná |
Jazyk | anglické |
Váha | 644 gramů |
ISBN | 1780670001 |